Case Study.

Indonesian Health-Tech Platform.

Background & Objective.

A leading health-tech platform in Indonesia, launched the campaign during the 2nd wave of Covid in Indonesia to regain lost market share.

  • Drive greater awareness & improve brand consideration with the new brand campaign.
  • Primarily targeting Parents of Infants & Toddlers, Young Adults with Elderly Parents, Adults with Non-Communicable Diseases in Jakarta.

Approach.

  • 420+ GRP Brand Blast complemented with Mid-Funnel and Bottom Funnel Strategies. Followed by Sustenance phase post Covid-2.
  • Contextual communication built - light and humorous tone, with direct messaging about the need being addressed.

Results.

  • The brand regained its lost market share and emerged as the undisputed #1 on spontaneous brand recall over the competition.

4x

Growth in Activations

7x

Growth in Transactions

#1

App on App Store during Covid-2
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