Case Study.

Leading Budget Hotel Aggregator.

Background & Objective.

The leading budget hotel aggregator brand wanted to drive business growth in India & expand the bottom funnel via programmatic.

  • Drive business growth via new customer acquisition, targeting business and casual travelers as the target customers.

Solution.

  • AudienceX helped identify unmarried couples as the largest customer cohort.
  • AudienceX insights based on client’s historical audience helped redesign the communication and media strategy for next level of scalability.

Results.

  • DV360 accounted for >25% of new customer acquisitions while reducing CAC by 15% over the next 1 year.
1280px-Air_Canada_Logo.svg (1)
1280px-Heinz_logo.svg
2048px-BMW.svg
2560px-Decathlon_Logo.svg
Adobe-logo
Ajio-Logo
Apollo247
Bharatpe
Cisco-logo
Coca-Cola-logo
Dell_Logo.svg
Flipkart-Emblem
Freshworks
Groww_app_logo
ICICI
Manyavar
McDonalds-logo
Microsoft_logo_(2012).svg
Navi_Logo
Nissan_logo
Sainsbury's_Logo.svg
SanDisk_Logo_2007.svg
Sling_TV_logo.svg
Vedantu
Verisign_logo.svg
Vodafone_Logo

Want to Understand your Customers and Audiences better?

Get Audience Insights worth $500 for free!

Get Started

YOptima

YOptima is a programmatic-first, full-funnel, growth marketing platform for digital marketers and agencies globally. 

Tech

DeepVu

nyo

AudienceY

InstaBid

Links

Contact

Solutions

Careers

Privacy

YOptima Media Solutions Pvt. Ltd. Copyright © 2023. All rights reserved.