World’s leading domain registration platform invested in programmatic campaigns to grow the market.
Drive new customer acquisition, with the client identifying SMEs as their core target customers.
Approach.
YO’s proprietary tool, AudienceX, identified SEO professionals and Website Designers as the converting audience segment.
While SME was the right audience to target for TOFU, the best audience for MOFU strategy turned out to be agencies and freelancers, thus leading to re-design of the communication and media strategy.
Results.
DV360 accounted for >20% of new customer acquisition at 30% lower CPA over the next 3 years.
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