With corporations adopting high tech solutions to improve their efficiencies, this technology consulting company had a target of acquiring the best talent in next gen technologies such as Cloud computing, Machine learning, Virtual reality, IoT and Cyber Security. The high level targeting criteria were as below:
The first step was to understand the current website audience behavior and map it to the marketing funnel. Since we were looking to drive recruitment for the client, we focused on building relevant audiences from various sources.
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