Our tech stack is built to support operational scalability and complexity of running programmatic campaigns, and solves for complex statistical problems such as audience pattern discovery, Simpson’s Paradox and incrementality vs. correlation.
Our full-stack programmatic OS combines the power of proprietary tech (nyo, AudienceY, DeepVu, and InstaBid) with the media buying stack that includes world’s leading DSPs and best-in-class 3rd party tech solutions.
DeepVu is a powerful campaign optimization tool built using YOptima’s domain expertise combined with advanced statistical and machine learning techniques. Mining campaign performance logs across multiple DSPs, DeepVu provides automated insights and recommendations around hot spots and cold spots for outcome optimization via custom bidding. It overcomes several limitations of manual data analysis, and greatly improves ROI with higher throughput.
SonaGraph is a pre-campaign, audience discovery engine that identifies unique digital footprint of marketer’s first party audiences, and helps design a data-driven media strategy based on audience and media consumption patterns exhibited.
Nyo is a marketing automation platform that helps plan, set up and operate full funnel campaigns in a scalable way. The platform is meant to drive viable scale-up of core business operations by automating and unifying the mechanics and intelligence and intuition behind running a digital campaign lifecycle across multiple media platforms.
YouMax is a Gen-AI powered, contextual discovery and targeting engine that elevates YouTube ROAS by optimizing media communication across machine-crafted, most relevant YouTube channels aligned to a marketer’s positioning, campaign objective and communication. YouMax delivers a combination of audience match, contextual match, frequency optimization and cost efficiency.
Get Audience Insights worth $500 for free!
