Ambitious Businesses choose YOptima to accelerate their transition into Iconic Brands
YOptima empowers both emerging and established businesses unlock growth through outcome-engineered, Digital Branding solutions.
We partner with CMOs and growth leaders to accelerate brand and market share growth powered by AI-driven audience intelligence, programmatic excellence, and seasoned strategic expertise.
Our programmatic-first martech stack unifies media buys across all digital screens—including CTV—delivering optimized media budgets, enhanced audience discovery and targeting, and elevated Brand Recall, Organic Traffic, and Conversion Rates.


























Solutions
Experience the power of Programmatic Marketing with us
YOptima unleashes the power of programmatic media to help brands expand their targeted reach, and deliver non-linear growth by optimizing the marketing funnel for brand lift, search lift and incrementality.
Our solutions are handcrafted by listening in to the market closely, and understanding the latent needs behind the ever evolving wants, and addressing them with the universe of possibilities enabled by tech.
Audience Pretargeting
Optimize media buying even before spending – We mine through on-site & off-site user journeys & discover high-affinity patterns exhibited by your best customers.
Custom Audiences
Build custom audiences to precisely target your Target Group – Follow, Classify and Build custom audiences on multiple dimensions and signals.
High Value Inventory
Access high quality underpriced inventory – Our algorithms identify underpriced high value ad inventory which deliver better value for your campaign.
Pricing That Works
Flexible pricing models – Choose from CPM, gvCPM, Cost-per-view, CPC and more. We offer a fully transparent, outcome driven managed service.
20+ Targeting Levers
Calibrate more than 20 levers across Audience, Context, Geography, Inventory and Media.
Growth
Drive business growth via a full-funnel strategy amplifying top-of-the-mind brand recall, brand salience, search lift and conversions.
Acquisition
Unleash the power of custom bidding and outcome based buying to optimize for performance goals and ROAS at the bottom of the funnel.
Engagement
Maximize value of your 1st party audience and drive re-engagement, repeats, upsell, cross-sell and referrals via RFM strategies.
Digital OOH
Catch eyeballs at the right time and the right place across the globe via Digital Out of Home (DOOH) ads.
Smart Creatives
Hyper-personalized content delivered via Data-driven Creatives, Dynamic Creative Optimization (DCO), Live-feed powered ads, and Director’s Mix.
Connected TV
Target cord cutters and cord shavers via Connected TV and maximize reach and impact with better connected marketing.
Services.
Offerings From YOptima.
Media/Programmatics for Agencies & Brands
Self Serve with Tech support.
Fully Managed – End-to-end delivery along with strategic consulting.
Inhousing
Train
Handover
Support
Offshoring
Your extended team.
Consulting - Insight driven
Actionable Consulting, backed by Data and Experience
- Go to Market Strategy
- Product Strategy
- Media Selection and Strategy at Depth
- Annual Media Budget Planning
Why Choose Us
How YOptima Is Different From the also rans
Deep Domain Expertise
Thought leadership, practical insights and best practices over decades of experience building and operating ad-tech products.
Day-1 Mindset
Always evolving and challenging the status quo. Developing new capabilities and solutions combining Data, Business Acumen & Creativity.
Tech Focused
Data Driven Discovery, Targeting and Optimization Platform that delivers Insights, Innovations and Impact to Marketers globally.
Strategic Engagements
Delivering consultative, high-touch, outcome focused managed services, and powering in-housing strategies.
Accelerated Performance
Custom bidding algorithms powered by accelerated discovery of hotspots and coldspots of performance.
Insights First
Discover unique insights across audience, media, creative and markets mining your 1st party data.
Want to Understand your Customers and Audiences better?
Get Audience Insights worth $500 for free!
Technology
Productising the mechanics, intelligence and intuition
YOptima combines Machine Learning with Human Intelligence to discover unique audience insights, and optimize performance across the marketing funnel for Marketers and Agencies.
Our tech stack is built to support operational scalability and complexity of running programmatic campaigns, and solves for complex statistical problems such as audience pattern discovery, Simpson’s Paradox and incrementality vs. correlation.
Case Studies
the showcase of our success stories
Growth Marketing » Full Funnel » Programmatic-First » YOptima
Indonesian Health-Tech Platform
A leading health-tech platform in Indonesia, launched the campaign during the 2nd wave of Covid in Indonesia to regain lost market share.
Leading Budget Hotel Aggregator
The leading budget hotel aggregator brand wanted to drive business growth in India & expand the bottom funnel via programmatic.
Leading Domain Registration Platform
World's leading domain registration platform invested in programmatic campaigns to grow the market.
Recruitment for Global Consulting Giant
A technology consulting company had a target of acquiring the best talent in next gen technologies.
Blog & News.
Updates and News From YOptima
Read our thoughts on a wide range of topics, and the news involving YOptima.
Software Developer @ YOptima
Software Developer [ID: SD-2456] Location: BengaluruSalary: Competitive Market match Salary, negotiable based on qualifications and experience. Requirements: Proficiency with general Data Structures and Algorithms (DSA).…
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Privacy
Privacy. Privacy. YOptima Media Solutions Pvt. Ltd. (�YOptima�) is a real time ad network platform enabling advertisers and marketers globally to communicate with their audiences…
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Indonesian Health-Tech Platform
A leading health-tech platform in Indonesia, launched the campaign during the 2nd wave of Covid in Indonesia to regain lost market share.
Read More
Leading Budget Hotel Aggregator
The leading budget hotel aggregator brand wanted to drive business growth in India & expand the bottom funnel via programmatic.
Read More
Leading Domain Registration Platform
World's leading domain registration platform invested in programmatic campaigns to grow the market.
Read More
Careers
Careers. The core operating principles exhibited by the YOptimists are Higher Sense of Responsibility, Bias for Action, Transparency, Persistence with Adaptability, Curiosity and Humility. What…
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Recruitment for Global Consulting Giant
A technology consulting company had a target of acquiring the best talent in next gen technologies.
Read More
Case Studies
Case Studies. Our success stories, and how we deliver on the marketing objectives of our customers. We started working with YOptima a year back in…
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Tech
Tech@YO PRODUCTISING THE MECHANICS, INTELLIGENCE AND INTUITION Our tech stack is built to support operational scalability and complexity of running programmatic campaigns, and solves for…
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Solutions
Solutions EXPERIENCE THE POWER OF PROGRAMMATIC MARKETING YOptima unleashes the power of programmatic media to help brands expand their targeted reach, and deliver non-linear growth…
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YOptima’s programmatic media solution has proved to add lot of value to our clients to attract and engage with the right talent audience. Their approach and strategy is mature and targeting capability is pretty sophisticated. This coupled with the team’s willingness to adapt and collaborate in different situations and client briefs has been the secret sauce for our campaigns either performing at par or above expectations.
Radancy Regional VP
YOptima has been a trusted programmatic partner for FoxyMoron since 2018. The knowledgeable and skillful team consistently focuses on delivering effective results for our clients. This partnership has been very fruitful to drive long term success for brand partners. A unique combination of larger strategic vision and detail oriented execution teams make working with Satish and team an absolute treat!
FoxyMoron Founder & CEOTestimonials
Trusted by the Experts
We strive for customer centricity and believe that we are on the right track when the customer makes us or our platform the centre of what they do in our solution area.
We started working with YOptima a year back in 2019. But in this short period of time, we have seen some great work from their team. OYOs growth team obsesses for scaling with economics and Yoptima helped us in scaling App Installs significantly along with a 15% reduction in CAC in key geographies. The ideas and insights that the team brought with respect to audience targeting and inventory mix especially at the regional level set them apart in this domain. The team was very well able to blend the analytical depths of programmatic solutions, with key insights on target markets. This ability enabled our acquisition teams to grow fast and hit our targets. We look forward to working with YOptima in the future as well and would recommend their services as a "dependable acquisition partner for fast-growing companies".
Oyo VP of Revenue